Welcome to Racks Life
You've chosen an industry that quietly powers more of the global economy than almost any other — and a firm built for the agent who treats this as a profession, not a side hustle.
Plant your flag.
Working with Racks is not a stepping stone. It's a decision to stand apart from the crowd, plant your flag as a professional, and build something that lasts.
Life insurance and annuities protect trillions in family wealth, and the demand for them never goes away. For the agent willing to treat this as a profession, the opportunity is as large as any in financial services.
RACKS LIFE was built for a special kind of agent. Our mission is simple: deliver tailored insurance solutions to our clients at scale, while giving our agents uncapped growth potential — through industry-leading technology, direct carrier access, real training, and market access most agents never see.
Over the coming weeks, you'll work through a series of milestones that launch your first year. Inside this packet you'll find what it means to work with RACKS LIFE, what you'll need to achieve, and what to expect in year one and beyond.
It is with great pleasure, humility and gratitude that you have chosen this path with RACKS LIFE — and it is my personal commitment to ensure that you not only find success, but create a lasting legacy from this day forward.
Collin Goodwin
Chief Executive Officer · RACKS LIFE
Eight steps to production
The path to becoming a RACKS LIFE agent runs through a regimented sequence — two phases, one finish line: your first sale.
Phase 01 · Pre-Licensure
Pre-Licensure Course
60-hour online insurance & annuities course
State Licensure Exam
Proctored insurance & annuities exam
License Application
Registration to the Dept. of Financial Services
Fingerprints
Submitted to the state with your application
Phase 02 · Post-Licensure
Errors & Omissions
Your personal professional liability policy
Onboarding
Quoting, back office & software setup
Training
Products, carriers & proven sales methods
Production
The moment you've been waiting for. Start selling.
30-day onboarding timeline
Most agents · self-paced
The investment
Every dollar here is a one-time or low monthly cost — the entry ticket to a profession, not a subscription to a side hustle.
Licensure
one-timeThe entry ticket to a licensed profession.
Start-up
one-timeYour kit for day one — the tools you'll use on every appointment.
Recurring
monthlyLead spend scales with your ambition — you control the throttle.
All-in under $460 to start. Compare that to any professional license in financial services — and unlike a franchise or a desk fee, none of this is a cut of what you earn. Every dollar you write from day one is yours at your contract level.
The quiet giant
Life insurance is the quiet giant of financial services — one of the oldest, largest, and most durable industries in the world. It has paid claims through every recession, war, and market crash in modern history. Demand for what we do never goes away.
$22.2T
of life insurance in force in the United States today — a record.
100M
American adults say they need life insurance — or need more of it.
$124T
the largest wealth transfer in history, moving between generations through 2048.
The coverage gap
Four in ten consumers are underinsured — not because they don't want protection, but because no professional has ever sat across from them and shown them the real numbers.
The great wealth transfer
Life insurance and annuities are the instruments families use to protect, structure, and pass that wealth. The professionals positioned in front of that flow will do the best work of their careers.
Meanwhile the supply side is thinning — the agent workforce is aging toward retirement faster than the industry replaces it. State licensing keeps tourists out. That isn't an obstacle; it's what makes this a profession.
The straight math
We're not going to show you industry averages — the average agent treats this like a side hustle and is gone within a year. This is the actual math of the business.
How the money arrives
Commission is a percentage of the client's one-year annual premium — typically 50–100% by product and contract level.
Advance — paid at issue
Carriers advance nine months of your annual commission the moment the policy issues. No waiting a year to get paid.
Backend — months 10–12
The remaining three months pay as the client pays premium.
Renewals — years 2+
A trailing percentage on every policy that stays on the books — income that compounds as your book grows.
On target earnings
Same product mix, three levels of weekly activity — and what disciplined production compounds to across a full year.
The math at different paces
Annualized commission
The honest print. Advances are earned when clients keep their policies. If a policy lapses in year one, the unearned portion charges back — which is exactly why we obsess over quality business, warm leads, and real training. Agents who write right get paid and stay paid. No salary cap, no promotion committee. Production is the only gatekeeper.
One published ladder
Most shops hide their comp grid until after you've signed. Ours is the opposite: one ladder, identical for every agent, climbed on production alone. Every policy is a permanent brick — levels never reset.
Producer
Level 01Day one. Every agent starts here — same level for agent #5 and agent #500.
Agent
Level 02$100K career issued-paid premium — reachable in your first six months. Unlocks full team-building rights.
Partner
Level 03 · Full contract$250K career personal premium — or $100K personal + $1M team. Both paths end at the same seat.
What “Partner” means
of the published rate on every product — the whole pie, top of the ladder, permanently.
of every dollar of premium the entire agency writes. Agency-funded, never deducted from any agent's check.
Building a team
On your team's production you earn the spread between your level and theirs — never out of their check.
- Overrides pay 2 generations deep
- Building rights from Agent level
- Develop an agent to your level → +2% permanent
Market access
You're not tied to one carrier's shelf. Racks agents quote and place across the whole market — the right product for each client, at the top published rate.
98
carriers under contract across life, annuities, disability, LTC & linked-benefit lines
1,248
products on the shelf — 347 instantly quotable & applicable in-app today
100%
top published rate — 9 products at the cap, 54 publishing at 90% or more
67.8%
average published comp across our entire 448-product life line
Plant your flag. Build something that lasts.
One grid, no side deals, no upline that can throttle your climb. The only gatekeeper is production.